HONG KONG, Oct 18 (Reuters) - Born into a peasant family in rural China, Yeung Kwok Keung's rags-to-riches tale inspired millions across the country until his Country Garden (2007.HK) empire spiralled into crisis this year. On his home turf, Yeung and his company had many nicknames, among them "The most grassroots tycoon" and the "Universe's No.1 property developer". Born in 1955, Yeung founded Country Garden along with four others in 1992, quickly building its scale across China and transforming it into a household name by the early 2000s. Focusing on less popular, smaller cities in the world's second-largest economy was what made Country Garden successful, as the world's second-largest economy urbanised. In a company statement in August, Yeung spelt out a number of attributes that he said make "The Country Garden that I dream of", some of which will be key amid the crippling cash crisis.

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Persons: Yeung Kwok, Yeung, Wu Jianbin, Yeung's, Yang Huiyan, Clare Jim, Dorothy Kam, Anne Marie Roantree Organizations: Xinhua, Volkswagen, China Evergrande, HK, Forbes, Thomson Locations: HONG KONG, China, HK, Foshan, Guangdong, Xinhua